Calvin Klein Underwear
Calvin Klein was founded in 1968 when longtime, childhood friends Calvin Klein and Barry Schwartz opened a women's coat business. The small enterprise soon became one of the most successful and powerful brands in the world. With over US$5 billion in annual sales, Calvin Klein is the most frequently purchased brand in the world and one of the top three most coveted brands as per a recent AC Nielson Global Luxury Brand Study.
In 1982, Calvin Klein altered the way the world viewed and bought men's underwear with the introduction of the First Designer Underwear. Once a utilitarian product, men’s underwear suddenly became an object of desire. Today, Calvin Klein Underwear is the largest Designer Underwear Brand in the World. Known for its iconic advertising campaigns featuring top models, celebrities, and newly discovered talent, Calvin Klein Underwear continues to evolve its reputation as the brand of choice for consumers who want sexy, fashionable, and comfortable underwear.
In April 2007, Brand Marketing India launched Calvin Klein Underwear in India, opening 82 points of sale across 13 cities, within the first 3 years.