Calvin Klein Jeans
Calvin Klein was founded in 1968 when longtime, childhood friends Calvin Klein and Barry Schwartz opened a women's coat business. The small enterprise soon became one of the most successful and powerful brands in the world. With over US$5 billion in annual sales, Calvin Klein is the most frequently purchased brand in the world and one of the top three most coveted brands as per a recent AC Nielson Global Luxury Brand Study.
In 1978, Calvin Klein launched the First Designer Jean brand. The legendary Brooke Shields advertising campaign, with its irresistible suggestion of sexiness, burned the company name and image into the world’s consciousness. Clean, minimalistic, effortless styling with an element of edginess is the essence of the brand.
In April 2007,Brand Marketing India (BMI) launched Calvin Klein Jeans in India. Within a short span of 3 years, BMI has opened 34 points of sale across 13 cities.