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CARBON Fine Jewellery
A Rare Fusion of Jewellery and Fashion Accessory: CARBON
The world of Indian fashion accessory was revolutionized with the launch of CARBON in 1996. This was a time when the concept of fashion accessory in India was in its nascent stages.
The Company is constantly trying to create an elegant and provocative range of jewellery exclusively designed to achieve a look that expresses one's individuality. To support this, we have a wide selection of collections so that the consumer can experiment at will and perhaps, even find new expressions of themselves.
As a brand we create designs that are sensual, individualistic and have an aura of attitude and mystery.
Targeted at discerning and style conscious consumers, our designs provoke reactions, evoke emotions and rescue consumers from the monotony of buying gold and diamond jewellery that land up in the family vault.
Crafted from 18K gold and diamonds, our collections communicate the wearer's desires, aspirations and personal expressions of style. Having used innovative materials and techniques in the manufacture of its accessories like steel, titanium, silicone rubber, silk, leather and exquisite color stones.
The brand is positioned for the age group 18-40 years, which is open to buying a brand. Carbon as a brand attempted to provide jewellery at prices which made for impulsive buying. The process is a blend of advanced machinery and the artisan's skill. The company has launched a number of collections like the Venus, Solitaire and Sun Sign. Our products are everyday products, which can be worn to office or for an outing, not just for weddings or religious occasions.
The distribution of Carbon products is mainly through the shop-in-shop concept and standalone stores not through traditional jewellery stores. This would allow people to browse and walk away without the compulsion to buy, which is different from the ambience in a traditional jewellery store.
Sterling qualities like passion, commitment and sheer professionalism is the norm. Like our jewellery, we except our team to sparkle in a world of dull mediocrity.
We believe in offering all our associates and the professional team a rewarding opportunity to partner with one of the fastest growing categories and an emerging fashion brand.