Chokore (Square) - the name, is centered on the world of squares. The square brand “theme” cuts across all the designs, packaging, and communication of Chokore. High quality accessories from the brand are made from 100% silk and the product range is wide enough to appeal to consumers across age groups. Some of the offerings include pocket squares, ties, cravats, scarves, stoles and bags for both men and women. Chokore also largely focusses on men’s kurtas in striking shades and designs with a distinct Indian identity. While the offerings from the brand match up to design and quality of international brands, but keeping in mind the brand promise, Chokore has kept the prices affordable for all the audiences.