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Italian Company Dainese is a leader in the world of protective clothing and gear for motorcycle riders and dynamic sports in general. Dainese started with motorcycle gear and went far beyond: ever since ’95, the protective technologies it has developed for the safety of motorcycle riders have been applied to other sports as well. First Downhill mountain bikes, then skiing, and watersports like jet-ski and kite-surf. In 2010 Dainese branched out into Equestrian sports.