Arvind Lifestyle Brands Ltd. in partnership with France’s Lagardère Active Group launched ELLE Fashionwear for women in India today. This alliance marks the license agreement between Arvind Lifestyle Brands and ELLE – the World’s largest selling Fashion Magazine owned by the French based Lagardère Group.
Arvind Lifestyle Brands Ltd. announced the opening of exclusive ELLE boutiques in Delhi, Bangalore and Chandigarh. Celebrated as the quintessential chic, sexy and feminine French fashion brand, ELLE vows to add on to the much needed high-end fashion repertoire for the style-evolved women in India. ELLE will offer a wide variety of stylish apparels, shoes and bags which are definitely à la mode and desirable. Appreciating the fashion sentiments of urban women, ELLE has crafted the launch collection which is very French yet will compliment Indian women silhouettes.
Internationally designed ELLE Boutiques capture the European appeal of the brand. The flagship BOUTIQUES in Delhi are located in DLF Place Saket and Greater Kailash 1 M-Block market with A BOUTIQUE IN Great India Place, Noida opening soon. In Bangalore the stores are located in the upmarket Phoenix Market City mall in Mahadevpura and Forum Mall in Koramangala. The brand is also being sold through select Shop in shops like Shoppers Stop, Lifestyle, Central and Kapsons.
From Chic Day Dresses to the proverbial Little Black Dress, from smart denim casuals to sassy jumpsuits, ELLE Fashionwear is poised to make runway fashion accessible to the coming of age new Indian women.
As part of their expansion ELLE plans to open around 14 stores in and around Delhi NCR and 6 stores in Bangalore taking the total count to 20 stores in a span of 12 months.