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Rareism, a fashion label for the modern woman launched its first flagship store at VR Mall in Whitefield. Rareism is for the contemporary women- for the traveller, the homemaker, the multi-tasker, and of course- the exceptional dresser! Add to the mix, comfortable, easy going, as well as confident; you’ve got yourself a collection that is as clean, colourful, and multi-faceted as you!

“Rareism is an ideology signifying individuality. Our motto—Believe, Inspire, Conquer is an ode to the journey of each woman. The brand is synonymous with what is rare and edgy in every woman. Her passion, power and personality are reflecting through Rareism designs that are versatile, comfortable, stylish, and within one’s reach. If you have a Rareism garment, you’ll always be appropriately dressed wherever you go,” says, Akshika Poddar, Founder, Rareism.

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