With more than 65 years in the toy business and 564 store locations in the United States, Toys“R”Us® is known as the toy authority for generations of parents and children alike. Founded in 1948 by Charles Lazarus, Toys“R”Us revolutionized the principle of quality, value and selection and realized that success in the toy business meant focusing on the everyday shopper.
Today, Toys“R”Us embodies those ideals by focusing on a memorable shopping experience for customers through classic, in-demand and exclusive merchandise, unique feature shops and knowledgeable trained sales staff. Featuring its iconic mascot Geoffrey the Giraffe – who was introduced in February 1960, along with the catchy jingle, “I Don’t Want to Grow Up, I’m A Toys“R”Us Kid” – Toys“R”Us is one of the most recognized and beloved brands in the world.
Toys“R”Us opens its first store in India on the 7th of October 2017 at Phoenix Marketcity Bangalore.