W for Woman
W mirrors the new age Indian woman. Rooted at home and taking on the world with panache, playing myriad of roles with élan and taking on the challenges in her stride.
The brand grew out of the need of contemporary Indian woman for innovative ready to wear that combine fashion and functionality. With a unique design sensibility, the Indian Salwar-kameez was transformed into its chic & urbane - yet comfortable form. This was the first such attempt at reinventing Indian fashion. W has added a line up of fusion wear comprising trousers, skirts, tunics, tops and tees along with an exciting winter outer wear line. Today W is the only national brand providing total wardrobe solution under one roof to the modern Indian woman.
With an aim to provide fashion in a modern retail environment to the Indian woman, W set up its first Brand Store in Delhi in 2002-03 in Lajpat Nagar. The W stores are designed in line with the brand identity - spirited, contemporary and innovative to lend a pleasurable shopping experience. Today W has 51 Brand Stores and a total of 500 touch points across India.
W is committed to Creating Fashion with Passion for the modern Indian woman.
W offers fashion leadership in the segment through a signature ‘Fusion’ design language which reflects an Indian essence imbued with modernity.
Innovation as a value is embraced and cherished by the brand and lies at the heart of every W creation.
W innovates and leads the evolving fashion needs of the contemporary Indian woman by offering her a wardrobe solution for her different moods. Since inception W has stayed true to its promise of providing “fashion with functionality”
At W – it is a whole new world where you make your own fashion statement
The W for Woman apparel range for women includes Kurtas, Kurtis, Chudidars, Drapes & Accessories.